The first All India Public Relations Conference
was organised in Delhi on April 21, 1968 by the Public Relations Society of
India (PRSI). The theme of the conference was ‘Professional Approach’ intending
to give a new meaning to the definition of the PR profession in India. Earlier,
terms such as publicity, press agentry, information, etc were synonymous with
PR. A Code of Ethics for the PR profession was adopted and it was the beginning
of professional Public Relations in India.
The objective behind designating April 21 as National Public Relations Day is
to focus attention on the Public Relations function and Public Relations
professionals in India who have an increasingly important role in the
development of the country.
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