The Election
Commission has clinched a key partnership with film actor Aamir Khan as its
national icon, and recorded video and audio campaigns showing him urging people
to vote “ethically”.
Aamir confirmed his
association with the EC as its national icon - joining the likes of former
President A P J Abdul Kalam, cricketer M S Dhoni, badminton star Saina Nehwal
and boxer Mary Kom — a couple of days ago, the commission rushed a team from Doordarshan,
its official partner, to Mumbai to record the video spot. The final cut of the
video campaign, which lasts 1 minute 22 seconds, was handed over to the
commission on Monday 31st March, 2014.
The EC has already
uploaded it on its website and will forward it to all leading news channels and
state chief electoral officers for broadcast.
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